Jan 30 / Christian Bull

Unlock Your Creative Spark: The Entry Point

Find the hidden potential in every VFX project.

Welcome back to the second part of our creative problem-solving series! Last time, we explored the Point of Truth—how identifying one accurate element can bring clarity to your VFX challenges. Today, we’re shifting gears to focus on the Entry Point: the unique spark in every creative piece that can guide you to greatness. Let’s dive in!

What Is an Entry Point?
After years of teaching VFX, I’ve realized there’s always something to like about a creative piece, provided effort went into it.

Even in a submission that seems disastrous on every level, I can find something to appreciate. (Sometimes chaos has its own charm!)

This “something to like” is the entry point, and like the point of truth, it’s a powerful tool. With the point of truth, you identify one thing that’s accurate. With the entry point, you find one thing that’s good and use it as a jumping-off point.

Reframing Problems with the Entry Point

Let’s say you’re working on a VFX shot or character, and it feels boring. “Boring” often means “overly ordered.”

Order is good—it provides structure. But it can lack excitement. Use that order as your entry point and work to introduce disorder (e.g., adding rubbish to an environment or making a character lumpy).

Conversely, if your work is chaotic, embrace the natural “mushiness” and add structure where needed.

Maybe I can’t tell what kind of cake this is (so it fails on that level), but it has hypnotic charm. That’s an entry point.


The Benefits of the Entry Point

Though simple, this concept becomes incredibly powerful with practice. Here’s why:

  1. Elevate Weak Points: The audience judges your work by its weakest link. By identifying and improving weak spots, you raise the overall quality.
  2. Prioritize Effectively: Knowing your strongest and weakest points helps you focus your efforts and connect decisions to story beats, paving the way for world-class VFX.
  3. Boost Morale: Long projects can be draining. Spotting one great element in your work builds confidence and motivates improvement.
  4. Learn More: When you can find something to admire in any creative work, you’ll not only enjoy it more but also learn more.

Final Thoughts

If you’re hesitant to submit an assignment because you think it’s “not good enough,” don’t worry. As long as you cared about it, I guarantee I’ll find something to love—and we’ll work from there!

I hope this concept of the Entry Point inspires you to find the hidden potential in every project you tackle. Remember, even the most challenging pieces have something to offer when you know where to look. Keep pushing your creative boundaries, and as always, trust your process!

Looking forward to seeing where your Entry Points lead you!